5 Reasons Why Website Speed is Crucial

How long do you wait for a website to load?

Going by statistics, almost 50% of users on the Internet won’t even wait a mere 2 seconds for website content to pop!

Ever landed on a website that took ages to load? Did it make you want to slam your head against your computer screen? Your own experience alone should tell you how crucial website speed is. It’s the first impression you make on your users. Also, it has long-lasting effects on the overall success of your website.

In this article, we break down 5 Reasons Why Website Speed Is Crucial:

1. User Experience

Good UX design is all about creating a fantastic, convenient and simple experience for the users. There are two main factors that determine user experience:

  1. Give your visitors what they are looking for.
  2. Give it to them fast.

That’s why website speed must be your foremost priority when it comes to website design. This makes for great user experience, and also assures you’ll be able to retain your audience.

2. It’s A Google Ranking Factor

In 2010, Google made an announcement that website speed would be used as a ranking factor. Yes, it’s not the most important ranking factor. However, it has significant value in how high you rank in Google results. Moreover, pages that load slow affect how quickly Google will index your site. That also means it may eventually index much lesser pages from your site!

3. Website Speed Affects Your Bounce Rates

Bounce rates are a great indication of whether your website is working for your audience. A low bounce rate means people are spending adequate time on your website. High bounce rates, on the other hand, mean users are escaping your website as soon as they can! Fact is, people are much more likely to abandon a slow-loading website. Even if your website content is oh-so-amazing – painfully slow speed will only result in high bounce rates!

4. It Affects Your Conversion Rates

When Amazon increased its website speed by just one second, it saw in a 2% increase in conversion!

Quick sites show up higher on Google ranking, which means you’ll also be having much more traffic your way. On the other hand, since people are abandoning slow loading websites, profits & conversions will inevitably also remain low.

5. The Long-Term Effect Of Slow Website Speed

Now that we’ve established that slow loading websites are the devil for acquisition, let’s also discuss how much damage they do in the long run. Slow loading time will slowly stunt your natural growth and halt any word-of-mouth that favours your website. Users will stop referring your service to others, due to their own poor experience. Established websites will rarely ever link back to your content. Eventually, people will lose interest, and you’ll just become part of the millions of domains on the Internet that are just waiting to expire!

Looking to increase your website speed massively, and having success with conversions and profits? Make sure to employ Speed Optimisation for your website. If you have any questions or need help speeding up your website, give us a shout here at webX digital – Making websites super fast is kind of our thing.

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